Formed through the merger of two leading buying groups, Winter Sports Retailers connects the best retailers with the strongest brands in the winter sports industry, facilitating mutually beneficial partnerships and serving snowsports enthusiasts across the country.


WSR leverages the power of collective bargaining to effectively and fairly negotiate customized opportunities with leading winter sports brands, giving our member stores a competitive edge in buying, merchandising, and marketing.

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WSR suppliers enjoy numerous advantages, including unique access to the best winter sports shops, essential market insights in the retail industry, and the opportunity to establish connections with store buyers ahead of their competitors.

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Winter Sports Market

Winter Sports Market

This special yearly trade show connects our member store owners and buyers with WSR's preferred suppliers to review new products, explore innovative strategies for success, and exchange valuable business insights.

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The WSR community comprises 120 ski specialty retailers, representing 300+ doors in 33 states, and has purchasing programs with more than 160 major brands in the snow sports industry.

Proudly Partnering With:

Climate Unlimited
Outdoor Industry
International Casual Furnishings Association
Share Winter Foundation
Protect Our Winters
International Skiing History Association